OUR PRINCIPALS

Meet Greg

Greg Ippolito, co-founder and creative/content director. Greg has developed award-winning campaigns, brand platforms, marketing strategies and content strategies for clients as varied as Hyundai Motor America, Shire Pharmaceuticals, Sony Electronics and the University of Pennsylvania. He holds an M.Ed. in Educational Psychology from Temple University, and speaks at various industry events about branding and marketing in the digital age (including a TEDx talk last September). He is also a contributor to AdWeek, Marketing Daily, Technical.ly Philly and CMO.com. Greg is the Lennon to Bob’s McCartney. Greg lives in Blue Bell with his wife and two daughters. He enjoys reading, writing, indie rock, jazz, hotly debating totally subjective topics (e.g., Scorsese v Coppola), and his beloved Philadelphia 76ers (no matter what).

 

Meet Bob

Bob Clements, co-founder and online marketing director. Bob brings more than a decade of inbound marketing expertise to clients and the team, specifically: search engine marketing, search engine optimization, media purchasing/placement, content marketing and website optimization strategies. His wide spectrum of experience spans across e-commerce, lead generation and awareness campaigns, for both B2B and B2C clients. Bob has achieved success for clients as varied as ConAgra Foods, Merck Pharmaceuticals, Independence Blue Cross, Charming Shoppes, Penn State University and Ann Arbor Michigan’s CVB. Bob lives in Media with his wife and two sons. He enjoys gaming, craft beer, and modifying cars and electronics till their warranties have no teeth.