Social media today is the rough marketing equivalent of websites 20 years ago: every brand “does it,” but many with little thought as to how it can help them drive business. Your social media activity should be removed from isolation and integrated into a greater strategy — one that leverages search and content, is measurable, and evolves over time.
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Google Display Network
Premium Media Buys
Static, Animated + Interactive Display
A/B Split Testing