“THE TAO OF CONTENT MARKETING”: RECAP

Thank you for attending our Philly Tech Week event. We hope you found it both informative and inspiring.

No matter what type of business you’re in or who your customers are, if you’re starting to think about content marketing — or thinking of ways to evolve what you’re doing in that realm — keep these four key considerations in mind:

1. Content marketing is a trusted, century-old method … one that’s seeing a rebirth and evolution due to digital media

2. Content marketing works best when it helps and/or inspires people (via information and/or entertainment)

3. By thinking more like a publisher (and less like a sales person), you can better influence the conversations customers and prospects are having about your brand

4. The three keys to building a successful content marketing strategy are:

  • Knowing your audience
  • Doing your digital research
  • Getting creative

 

And when it comes to creating content for your brand, don’t forget the “Four Noble Truths of Marketing”:

If you have any questions about content marketing, or would like a consultation, we’re happy to help. Talk to us.